Digital PPC Marketing

Digital Marketing Agency

Google Adwords | Keyword research | campaign optimisation | negative keyword list | audience

Pay-Per-Click

Harness the power of PPC advertising as an online business owner. But, if results are underwhelming, rethink your strategy.

Typically, poor results stem from a disconnect between the Merchant and PPC Agency. You should have complete transparency and a clear plan of action. You need to know where your money's going and the path to success.

Leverage the eCommerce PPC Management Service. We meld our in-depth eCommerce understanding with our ad tool proficiency to steer traffic your way. Focusing on a targeted audience ramps up your potential customer pool, boosting conversion rates and, in turn, your profits.

Get a free PPC consultation

Unleash Potential with Our Suite of Services

We delve deep to understand your business - your goals, target audiences, and competitors. Based on these insights, we craft a strategy unique to you, ensuring optimal resource allocation for maximum ad efficiency and ROI. We blend tactics like channel selection, tailored ad copy, landing page optimisation, and continuous performance tuning.

Your Strategy, Personalised

Imagine advertising directly to those most likely to be interested in your offerings. That's targeted advertising - utilising data like demographics, interests, and online activities to pinpoint your audience. This approach cuts ad spend, personalises customer experience, and supercharges ad campaign optimisation, delivering a superior ROI.

Advertise with Precision

We're all about constant refinement - be it targeting, ad copy, landing pages, feeds, budgets, bids, or bid strategies. All with the goal of boosting your campaign performance. Enjoy better ROAS, improved conversion rates, smarter targeting, and deeper insight into your target audience and campaign performance.

Performance Tuning, Ongoing

We arm you with comprehensive, transparent reporting and analytics, giving you a handle on your campaign results. With our custom dashboards, you'll have an at-a-glance view of your campaign performance, detailed segment analytics, and more. We champion the concept that every report should come with clear action items, paving the way for mutual agreement on next steps. Expect transparent communication on performance, results, and recommendations.

Reports that Drive Action

Our role transcends mere campaign improvement. We're partners in your creative process. Big ideas often need data validation before becoming decisions, and we're here to make that happen. Together, we can foster a collaborative, data-driven decision-making process that will elevate your business.

Consulting with a Difference

We put your customers at the heart of our strategies. By understanding their needs, preferences, and online behaviours, we tailor your ad campaigns to resonate with them, fostering meaningful connections. This approach drives customer loyalty and engagement, resulting in increased conversions and ultimately, sales. Plus, with regular feedback loops, we adapt and evolve strategies to keep pace with shifting customer trends. Your customers evolve, and so do we.

Customer-Centric Approach

The Benefits

The Transformative Advantages of Our Performance Marketing Solutions

Instant Impact

Our performance-centric approach guarantees immediate results. Once ads go live, anticipate a marked increase in your contacts or sales.

Broad Spectrum Reach

Performance marketing empowers you to showcase your products or services across multiple channels, magnifying your market footprint and diversifying your customer base.

Insightful Analytics

With our precision-set analytics, gain unparalleled insights into your campaign effectiveness. This invaluable data not only refines your ad performance, but can also bolster your website and overall marketing strategy.

Minimised Risk

Performance marketing signifies a safer investment. Pay only for accomplished actions, relishing the flexibility offered by round-the-clock performance tracking.

Absolute Measurability

Assess your success directly through ad provider systems (Google Ads, Bing Microsoft Advertising) or Google Analytics. This transparency lets you evaluate your return on advertising investment, ensuring that every penny spent is a penny well accounted for.

Customized Strategies

Each business is unique, and so should be its marketing strategy. We design tailor-made campaigns, taking into consideration your brand's specific objectives, target audience, and market dynamics. This personalised approach amplifies the effectiveness of your campaigns, delivering results that align perfectly with your business goals.

Start eCommerce Marketing?

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Our PPC Process

Whenever we begin a new digital project, we take our clients on the tried-and-tested Upment Agency Journey shown to the right.

This process ensures we understand and meet all of the expectations for the project and achieving results against the objectives we’ve set out on the previous page.

Get a free PPC consultation

Our results talk for themselves

TALK TO AN ECOMMERCE EXPERT

PPC Services Include

Shopping Feed Optimisation

Struggling to make the most of your eCommerce site? We're experts in Magento build, architecture and attributes, allowing us to craft personalised shopping feeds. We understand that your eCommerce success hinges on a well optimised feed. Leave it to our team to meticulously analyse each product and devise an optimal showcasing strategy.

Google Search Ads

Want to top your customers’ SERPs with enticing ad headlines? Let's first unearth the ideal keywords, understanding your customer search terms to curb overspending on irrelevant or duplicate keywords. Then, we tailor a Google's best practice based PPC strategy for your Search Campaigns.

Google Performance Max

Eager to stay ahead in the digital marketing game? Let us leverage Performance Max campaigns, utilising Google's potent machine-learning algorithms for superior campaign performance. Together, we can bring your highly targeted ads to your audience at just the right moment, on the most effective channels.

Google Shopping Ads

Need to leverage Google Shopping Ads for your eCommerce business? Getting the Shopping Feed setup right can be daunting, especially if your product information isn't up to date. Misleading ads could harm your business. We'll review your current shopping feed, rectify issues, and subsequently create new campaigns, promotions, and daily monitor your Google Merchant Centre.

Google Remarketing Ads

Can't seem to get customers back to your online store? Our Dynamic Remarketing Campaigns can entice them back, focusing on products they've shown interest in. We optimise performance and drive results by refining segmentation, spotting new audiences, and selecting effective placements.

Google Display Ads

Want to catch your audiences' eyes with compelling banners? Display Ads might be the ticket. We'll design these campaigns around your audience's previous searches and interests. The goal? Boosting your brand awareness and creating a positive disruption that can spark sales and customer satisfaction!

Microsoft Advertising

Considering a presence on channels beyond Google? Our expertise in Magento Shopping Feeds and Product Listing Ads across platforms can boost your eCommerce ROI. Choose the channel you'd like to dominate first - Google or Bing. We're ready to help you conquer them all simultaneously!

Unleashing Your Digital Potential Comprehensive Google and Bing PPC Marketing Solutions for Transformative Business Growth