Conversion rate optimisation agency

eCommerce Magento Audits

Based on our previous experience, we know that a variety of issues can impact the performance of ecommerce stores, which in turn affects the online store from running optimally, which in turn leads to lost revenue.  

The reason to have an audit is to discover the performance bottlenecks and fix them to perform optimally, maximising your eCommerce website. 

Indicators That Suggest Your Store Requires an In-Depth Audit:

• If your store's performance is sluggish, and you're eager to find the most effective approach for boosting its speed, we have the solutions you need
• Core web vitals in google search console reports poor URLs
• Traffic spikes during non-busy hours.
• Mobile Usability in google search console reports URLs with issues
• Google search not indexing your magento store or it happens very slow
• Traffic spikes but sales are dropping
• Your marketing efforts aren't converting
• You’re concerned of how many concurrent users that your store can handle before it starts performance issues.
• You want to make sure that you will have a stable online store during holiday seasons
• When you think that your magento ecommerce store was compromised
• When your conversion rate is lower than 1.5 percent
• You're facing difficulty pinpointing the underlying cause of a particular issue on your magento store
• Your magento development agency has noticed a bottleneck in your system but not capable of detecting the root cause
• If you are concerned about the security
• If you want to integrate a better and faster development workflow for better productivity
• If your third party modules and integrations leaking data
• If you want to improve your conversion rate, optimise your Magento setup for better ROI
• You want to make sure that your developers strictly adhere to industry standards when it comes to building and maintaining your Magento 2 store
• You don't understand why your hosting expenses are suddenly very high
• Over time code deteriorates as you add new functionality, widgets and modules to your online store.

Available audits for your online store

1. Technical audit
2. UX audit
3. SEO audit
4. PPC audit



The primary focus of these audits is to ascertain the stability, integrity, and improve the possibilities of your website. Given our extensive experience in building numerous eCommerce stores, you’ll find that we leverage our expertise and developed a comprehensive performance matrix – which provides us with an effective approach to apply to your website to meet the industry best practices. ​

Our audit report will provide you with a list of issues, defined by their priority; from there we can define an estimate for each action required.

Technical Audit

In a technical audit, we meticulously examine your website’s infrastructure to pinpoint and resolve issues affecting its performance and security. Our specialists will comb through your site’s code, server configurations, and technical setups, ensuring alignment with the industry's best practices.

We focus on enhancing your website's speed, mobile responsiveness, and overall functionality. You’ll receive a comprehensive report with actionable insights tailored to fortify your site’s technical foundation. The benefit? A robust, secure website with optimal performance, ensuring an enhanced user experience and increased visitor engagement.

UX Audit

Our UX audit is designed to transform your website into a user-centric platform. We assess every element of the user interface, interaction design, and overall user experience, identifying areas that are ripe for improvements. Our approach is rooted in real user feedback and advanced analytics, ensuring solutions are tailored to your audience’s specific needs.

We’re committed to optimising the user journey; ensuring that your site is intuitive. The result is increased user satisfaction, higher engagement levels, and a boost in conversion rates, turning every visit into a potential business opportunity.

SEO Audit

In our SEO audit, we offer a thorough evaluation of your website’s visibility and performance in search engine results. We’ll delve into your site’s structure, content, and backlink profile, unveiling opportunities to ascend the search rankings. Every aspect, from keyword optimisation to mobile responsiveness, is scrutinised and aligned with the latest SEO standards.

You’ll gain a detailed report, offering strategic recommendations to elevate your site’s search engine performance. The outcome? Enhanced visibility and increased organic traffic. A website that is fully optimised will captivate and convert your target audience.

PPC Audit

Our PPC audit is your ticket to maximising the ROI of your pay-per-click campaigns. We’ll dissect your ad copies, keywords, and targeting strategies, unveiling opportunities for optimisation and efficiency. Every pound spent will be scrutinised to ensure alignment with your business objectives and optimal performance.

We provide insights into the strengths and weaknesses of your campaigns, paired with actionable steps to elevate their effectiveness. The end game is an enhanced click-through rate, increased conversions, and maximised ROI, ensuring your advertising budget delivers optimal value and impact. Not just a click through game, but getting you a genuine targeted audience.

Magento Frontend UX Audit

The UX Audit examines the frontend build of your site, this is equally important as the technical Audit, as it defines the quality of your site, which in turn affects your customer journey and how search engines will rank your website. This task is performed by a in house UX expert who will conduct an exploratory test across your website, which examines browsers and devices. We take that information and provide you with an issues report.

What is included in this audit?

1. Identify functional issues
2. Validate compatibility and accessibility issues
3. Provide UX (user experience) issues

We will provide you with a report on recommendations on what your next steps would be to move your site forward. Once confirmed on priority fixes, we can then pass these tasks onto our UX Designer and Frontend Developer to fix those issues.