ROI with PWA
Enrich your Ecommerce Business with a Progressive Web Application
Google pioneered the standards for Progressive Web App (PWA), which allows modern web capabilities to deliver an application like experience to its users. PWA has many benefits for businesses who implement this, the likes of eBay, AliExpress, Starbucks and West Elm have noted a 50%-100% increase in retention and conversion rates – which is quite impressive. We should also consider that in February of last year, Apple started supporting PWA – which was a real game changer for ecommerce digital leaders.
“Ecommerce businesses can no longer ignore this movement, not if they are wanting to grow their business and fight against their competition; especially as mobile sales have taken over from desktop sales.”
stated Mark Hebblewhite the General Manager of Upment