How do you want to spend the next 12 months?
What are your aspirations for 2022?
The year will be upon us before we know it, and if you’re not ready, then 2022 may end up being a year that was mediocre at best. If you want an amazing year in business, then take some time now to think about what resolutions or goals you want to set for yourself. Here are seven ideas to get started!
1. Understand your customers
It’s possible that your company’s New Year’s business objectives take a variety of forms. There are performance goals, such as increasing sales by 10% quarter-over-quarter, and habitual goals, which aim to modify an organisation’s actions.
Habitual goals are a type of goal that may be helpful for eCommerce firms looking to “better understand consumers” or “deepen customer connections.”
A customer interview is one way to set a goal and track your progress. For example, an executive might promise to meet with one client every week in 2022. There would be many components to this habit.
- On Wednesday, contact a client and set up an interview.
- Allow for one day to prepare for the meeting.
- On Wednesday, conduct the client interview.
- Send them a thank you card and a gift certificate on Thursday morning.
- On Thursday, summarise the interview, building a customer profile, and share it with internal colleagues.
Creating this style habit can become part of your routine and is very sustainable. There are major benefits to creating a habit like this. It opens the door to client and business transparency, which is visible for others in the company, which in turn helps build trust among employees. It also creates an opportunity for leaders across departments to interact with customers directly, thus gaining valuable insight into how they can help each other better serve customers.
2. Respond quickly
A nimble, agile, and small eCommerce firm may compete with these mega eCom businesses. Understanding the customer’s shopping experience is a frequent competitive benefit. Enhancements in customer service can also help you improve the experience. Let’s say that it takes around an hour to respond to client requests, aim to reduce this by 20 minutes – customers will appreciate this considerably.
3. Reduce delivery times
Reduce the amount of time it takes clients to get orders by 10%.
With their Prime membership, Amazon pioneered fast and often free delivery. Most eCommerce customers now want items to arrive in a few days. Let’s face it, we all love to get our orders as soon as possible.
Small improvements in your shipping time can have some major competitive advantages. This might include organising your delivery process to do things faster, adding new delivery locations, and finding more cost-effective carriers.
4. Reduce the number of packaging materials Used
Over the next several years, environmental sustainability will become more and more crucial, so it wouldn’t be unusual for clients to start tracking their carbon footprint and choosing companies that do the same. Do you really need yet another plastic bag?
E-commerce businesses can benefit from this by lowering their packaging usage. Consider reducing the amount of packaging used with each order and pursuing recycled or sustainable materials.
Be first in your sector, then you will gain a new following and respect.
5. Reduce the length of the supply chain
Take a look at reducing your company’s supply chain. Is there a way to reduce the distance?
The pandemic has highlighted that supply chains can not be a guarantee, so examine supply chains that are closer, helping your business reduce costs, which in turn will also improve delivery times to your customers.
The bottom line is that there are no hard and fast rules about how much to charge for your service. Choosing a price depends on the overall cost of goods you offer, including shipping costs; the amount of time it takes to install the product; and, in some cases, profit margins or commissions.
6. Software that Is underused
We all know that we like to collect software for varying business tasks, what was a good idea back then is not necessarily good for the now. Examine what software you have subscribed to, you may find that you have subscribed to some software that actually accomplishes the same or similar tasks.
Examine whether there’s software that may combine various of those applications into a single platform. You can save a lot of money on your software licences by merging them. That’s exactly what we did, saving thousands of pounds on our project management and invoicing systems.
7. Take content seriously
The bottom line is that, in the future, you’ll need to make stronger connections with your customers and prospects by using digital marketing. You’ll be able to do it without paying for direct mail or printing materials if you establish yourself as an expert through digital channels such as blogs and social media platforms (but not email advertising!); however, this will require that you have great content to share.
eCommerce businesses should pay serious attention to their content. Pick a platform, blogs, podcasts, or videos and make the decision to publish on a regular basis. Consider it a habit goal: produce at least weekly material.
Resolutions are a powerful way for eCommerce companies to plan their future, and they can set the tone of the company culture as well. By resolving together, team members will feel more engaged, which in turn promotes teamwork and productivity within an organisation. If you need some help brainstorming your resolutions, you can use the seven resolution ideas presented in this blog post.
If you would like some help with your seven resolutions, then contact us for a chat.